Often it feels like talking about why bikes are good and why people should ride them more is either choiring to the preacher or having an argument with a fictional cycle-hater that lives in the back of your head. You know they’re there. We’re all evangelicals knocking on doors asking if our neighbors have found our Lord and Savior, Bicycle Christ. We’ve amassed an arsenal of talking points designed to work on each other that confound and infuriate real life bike haters when fired on social media. Failing there, we retreat, scratching our heads wondering how to better tweek our language to convert the unfaithful, or worse – we ponder whether to stop using the word ‘bicycle’ at all.
If bikes are a social movement, and they are, there’s going to be infighting, difference of opinions, diversity of tactics. That’s fine. That’s normal. That’s necessary. As it’s often been said, strength lies in this diversity. Beyond talking points and facts and charts and diagrams, we need true visual evidence. Charts don’t mean zip to most. People can’t emotionally bond with a chart. They crave stirring, anecdotal evidence. They need to see somebody who looks like them riding a bike that looks fun while wearing clothes that look comfortable. The technology of photography fulfills this craving.