The world of celebrity has rarely interested me. Too much emphasis on superficiality, style over substance, and an endless obsession of fame and money. Gross. No thanks.
Yet one inarguably positive aspect of celebrity is the ability to steer media attention towards causes of social justice. If you’re reading this blog, it’s likely you already appreciate how cycling connects several important larger issues, for good or ill. If you don’t, please keep reading.
As I’ve written before, the burning of fossil fuels for energy and transportation is increasing the levels of carbon and methane in Earth’s atmosphere and oceans. This accumulation is causing the planet to heat, ice caps to melt, desertification of farmland, and ocean acidification, which in turn kills phytoplankton, the very basis of the entire food chain. Considering this crisis, riding a bike becomes truly a significant act indeed.