It was bound to happen. Rather than address pervasive hurdles to global problems, those whose stock dividends depend on maintaining status quo instead splurge on public relation firms to decorate shit cakes with unicorn frosting.
We already have ‘forestry stewardship’, ‘clean coal’, ‘sustainable seafood’, ‘green cars’, ‘humane slaughter’, and every liberal capitalist’s favorite: ‘smart growth’. Joining these wholly dishonest marketing clichés is a new mind-vomit term courtesy of real estate blog Curbed: “Intelligent Gentrification“.
No, seriously. You can’t make this up.
Curbed even doubles down on cynicism by asserting that gentrifying ‘intelligently‘ somehow won’t displace anyone at all. How is such a magical feat accomplished? The writers fail to articulate this point.
@CurbedDetroit “work opportunities” for who?
— Josephine (@thstrpprhtsu) July 15, 2015