Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or, marketers … Read more
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to … Read more
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of revenue … Read more
TikTok은 처음으로 텍스트 게시물을 배포합니다. 지금까지 브랜드와 독감은 라이브 비디오, 사진, 듀엣, 스티치 등 다양한 형식으로 콘텐츠를 만들 수 있었지만 텍스트는 선택 사항이 아닙니다. 현재 제작자는 시청자와 연결할 수 있는 추가 리소스를 가지고 있으며 TikTok의 시, 가사 및 기타 콘텐츠를 통해 메시지를 전파할 수 있습니다. 왜 우리가 신경 쓰는가? 브랜드에 텍스트 소식을 공유하는 기능을 제공하는 … Read more