What link attribution in SGE tells us about search

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now.  With Google’s latest update displaying links to SGE’s sources more prominently, now seems … Read more

TikTok trialling new ad-targeting tool with enhanced data privacy

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into … Read more

Google releases Responsive Search Ads guide

Google has released a Responsive Search Ads guide to help marketers improve their campaign performance. The new RSA guide includes Google’s advice and information on how: To write ads for maximum conversions. RSAs use Google AI to generate ad copy. To evaluate a campaign’s effectiveness. Why we care. You may find this guide to be … Read more

X launches creator ads revenue sharing program

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable … Read more

Google’s attribution model shake-up: 3 solutions for advertisers

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. … Read more

The latest jobs in search marketing

Looking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Strategist II, Uber (New … Read more